Brook Calverley

Brook Calverley

GB

Co-founder & CEO · People Made

BrandingLeadershipStrategyCorporate InnovationFounderCEOConsultingEmployer Branding
Serial Entrepreneur

Award-winning agency leader shaping brands for Meta, Burberry, Sony Music & more

Brook Calverley is the Co-Founder and CEO of People Made, a London-based brand culture agency that partners with some of the world’s most ambitious companies to align brand and culture. Since 2012, he has led the agency in shaping purpose, values, change and transformation, employer branding, and service experiences for high-profile clients including Burberry, IHG, Meta, McLaren, NBCUniversal, and Sony Music. His leadership is marked by a focus on closing the gap between what brands say and what they do, inspiring growth and transformation for global organizations. Brook’s expertise is regularly shared through thought leadership, webinars, and industry insights, reflecting his commitment to helping businesses thrive in changing environments.

Before founding People Made, Brook built a strong career in branding and engagement. He was a Senior Consultant at Calling Brands, where he led strategy and culture projects for major global players, and a Partner at Engage Group, delivering large-scale consultancy and engagement programs. Earlier roles at Limehouse and VGroup cemented his expertise in branding and communications. With a BA in Philosophy and Psychology from Cardiff University, Brook combines strategic insight with creative thinking, which colleagues and clients have praised as both innovative and practical. Known for his energy, clarity, and ability to simplify complexity, he has earned a reputation as a trusted advisor who brings both vision and a human touch to brand and culture work.

What will you get from this meeting

How to create award-winning brand cultures

Tips on aligning brand and company values

Lessons from working with clients like Meta

Tips on driving change and transformation

Learn how to lead a top brand culture agency

Book a video call with Brook

Starting from €104 per session

Duration

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€104

15 min 1:1 Session

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  • The booking confirmation and meeting link will be sent to you via email
  • Prepare your questions or agenda in advance
  • Get ready to meet Brook!

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