Ricardo Fernandez

Ricardo Fernandez is the Managing Director for Spain and Portugal at Limehome GmbH, a company pioneering the digital transformation of the hospitality industry. With over 15 years in technology startups and more than 10 years across consulting and corporates, Ricardo has held leadership roles that span operations, sales, and marketing. He previously served as Chief Sales and Marketing Officer at Prodigy Finance, where he led a global team and launched a second business line refinancing student loans, and as Chief Operating Officer at Bitcarrier. Ricardo also founded Profitail and has invested in multiple startups, bringing a wealth of experience in growth, strategy, and innovation. His consultancy background includes senior roles at Boston Consulting Group, StepOne Ventures, KPMG Advisory, IBM Consulting, and Accenture, covering industries from finance and mobility to consumer goods and telecom.

Ricardo holds an MBA from INSEAD, supported by a Fundación Rafael del Pino scholarship, and a double B.S. with Honors in Mechanical Engineering and Materials Science from UC Berkeley.

A recognized thought leader, he delivered a TEDx talk on managing cross-cultural remote teams, reflecting his experience managing international teams across eight countries. Throughout his career, Ricardo has driven significant business growth, including expanding Prodigy Finance’s partner school network from 15 to over 500 and growing Limehome’s presence in Spain and Portugal from 0 to over 2000 apartments in less than 4 years. His specialties include scale-ups, fintech, sales, marketing, strategy, innovation, post-merger integrations, and international expansion, making him a highly accomplished leader in both corporate and startup ecosystems.